COLO MARKETING
CULTIVATING YOUR BUSINESS
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Colo Marketing provides customer-focused, strategic brand, communications and product marketing.
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With an in-depth knowledge of agriculture, horticulture, ground care and bulk handling industries - and their customers - Colo Marketing creates high quality content which resonates with target audiences and business goals.
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By blending marketing know-how with sales, business development and product management, Colo Marketing helps to cultivate businesses by growing brands and delivering products and services to meet customers' needs.
An A++ from us!
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Colo Marketing's knowledge really benefitted our business and the company is a pleasure to deal with!
WHY CHOOSE COLO MARKETING?
CULTIVATING YOUR BUSINESS
Colo, derived from the Latin word ‘colo’, meaning to cultivate, provides a strategic approach to nurturing your business growth.
Focusing on the relationship between customers, products and brand, Colo Marketing provides strategies and content to help you market and develop your business, brand and products.
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With over 20 years’ sales, marketing and product management experience in agricultural and ground care equipment and bulk handling systems, owner and founder James Duggleby established Colo to help business of all sizes grow and reach their potential.
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SECTORS & INDUSTRIES
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Agriculture | Horticulture | Ground Care | Turf Care | Construction| Machinery | Capital Equipment | Bulk Handling
COLO MARKETING SERVICES
CULTIVATING YOUR BUSINESS
MARKETING
BRAND DEVELOPMENT | COMMUNICATIONS | PROMOTION
Marketing enables a business to communicate their brand’s identity to the world. It includes strategic communication, crafting compelling brand narratives, and promoting products or services effectively. Successful marketing aligns these elements seamlessly, fostering a strong brand identity that resonates with the target audience.
Through well thought-out strategy and targeted communication channels, promotions and events, Colo Marketing establishes connections, builds trust, drives engagement and shapes a distinctive brand personality, for your brand.
SERVICES PROVIDED
Strategic Planning | Integrated Campaigns | Brand Development | PR | Advertising | Design | Photography | Video | Social Media | Digital | Shows & Events | Content Creation | Promotion | Point of Sale
CONTENT CREATION | BRAND DEVELOPMENT
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Creating strategic content - showcasing your brand and representing your products and services - is key to delivering impactful and successful marketing campaigns.
The style of the content used will significantly influence your customers’ perception of your brand.
Colo Marketing will plan, coordinate and create content to suit, from artwork, photography, video and written copy.
COMMUNICATIONS | PROMOTION | DIGITAL & PRINT MANAGEMENT
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The delivery of marketing campaigns and public relations goes hand in hand with content creation.
Delivering meaningful content through the correct channels is key to meeting the goals of your marketing campaigns.
Colo Marketing will manage your print and digital channels, ensuring the correct content is delivered in a timely manner.
Furthermore Colo Marketing will plan and execute promotional events and shows on your behalf.
PRODUCT MARKETING
INDUSTRY KNOWLEDGE | CUSTOMER INSIGHTS | POSITIONING
Product marketing focuses on promoting and positioning a product in the market. It involves activities such as market research, understanding customer needs, creating compelling messaging, and developing strategies for product launch and ongoing promotion.
Establishing a strong connection between the product and your target audience. Product marketing highlights unique features, benefits, and value propositions through collaborating with various teams, ensuring a cohesive and effective approach in bringing the product to market and maximizing its success.
SERVICES PROVIDED
Feature, Benefits & Value proposition Creation | Product Positioning | Industry Knowledge | Target Audience Identification | Product Life-cycle Planning | Sales material | Product Sales Training
FEATURES, BENEFITS & VALUE PROPOSITION | SALES MATERIALS
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Customers are engaged by how a product and service can benefit them or their business, not by what it does.
Identifying and understanding these customer benefits is the foundation of driving sales and maximising margins. These benefits need to be communicated in a meaningful and relate able way.
Colo Marketing will help you identify these benefits and deliver them through your sales materials.
INDUSTRY KNOWLEDGE | CUSTOMER INSIGHTS | POSITIONING
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Products and services need to be positioned so they relate to your target audience. Their benefits and pricing must reflect their place in the market.
Cross-referencing industry knowledge and customer insights will give a clear indication of the marketplace potential.
Colo Marketing has extensive industry knowledge, combined with a thorough understanding of customer segmentation to enable successful positioning of your products and services.
BUSINESS DEVELOPMENT
DEALER DEVELOPMENT | GROWTH | LEAD GENERATION
Business development focuses on activities, initiatives, and strategies which expand your company’s customer base, increase revenue, and foster growth opportunities.
At its heart is identifying and cultivating partnerships, exploring new markets, and creating strategic alliances to enhance a company’s reach and profitability.
Ultimately, business development aims to drive sustainable growth and maximize the company’s market presence and profitability.
SERVICES PROVIDED
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Dealer Development | Lead Generation | Sales Promotions | Sales & Marketing Integration
LEAD GENERATION | GROWTH | SALES CONVERSION
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Turning customer interest into sales leads is key to filling the sales funnel. An integrated sales and marketing strategy will lead to high sales conversion ratio with maximised margin.
Understanding the route to market and the role a network of independent dealerships can play, can benefit many businesses.
Colo Marketing will provide an insight on the best route to market and how this will affect profitability and customer satisfaction.
PRODUCT MANAGEMENT
PRICING | PRODUCT DEVELOPMENT | MARKET ANALYSIS
Product management includes the development, launch and life-cycle management of a product or service.
Product managers act as the bridge between engineering, marketing, sales, and customer support, to ensure that the product meets both customer needs and business objectives.
Product managers also monitor market trends, competition, and customer feedback to make informed decisions and continually enhance the product to drive its success in the market.
SERVICES PROVIDED
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Consultation | Pricing & Discount Structure | Market Analysis | Product Development | Customer Satisfaction
CUSTOMER & MARKET ANALYSIS | PRICING STRATERGY | PRODUCT LIFE-CYCLE
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Working closely with product marketing, product management adds an extra dimension, bringing engineering and commercial teams into the equation.
Understanding the impact product life-cycle plays in sales and product development will enhance your business, helping you stay ahead.
Colo Marketing will analyse the market place, considering product suitability and create pricing and discount structures to suit
CONTACT US
CULTIVATING YOUR BUSINESS
JAMES DUGGLEBY MCIM
OWNER & FOUNDER
Please contact Colo Marketing to arrange a free consultation.
PHONE
+447703 559049
PRIVACY POLICY
PROTECTING YOUR DATA
What type of information do we collect?
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We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.
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How do we collect information?
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When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.
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Why do we collect such personal information?
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We collect such Non-personal and Personal Information for the following purposes:
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To provide and operate the Services;
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To provide our Users with ongoing customer assistance and technical support;
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To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;
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To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;
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To comply with any applicable laws and regulations.
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How do you store, use, share and disclose your site visitors' personal information?
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Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.
All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
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How do you communicate with site visitors?
We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.
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How do you use cookies and other tracking tools?
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We use essential cookies to track data
How can your site visitors withdraw their consent?
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If you don’t want us to process your data anymore, please contact us at admin@colo-marketing.co.uk
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Privacy policy updates
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
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Questions and your contact information
If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at admin@colo-marketing.co.uk.
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TERMS & CONDITIONS
HOW WE DO BUSINESS
Application and entire agreement
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These Terms and Conditions apply to the provision of the services detailed in our quotation (Services) by James Duggleby trading as Colo Marketing of 1 Church View, Sandhutton, Thirsk, North Yorkshire, YO7 4RP (we or us or Service Provider) to the person buying the services (you or Customer).
You are deemed to have accepted these Terms and Conditions when you accept our quotation or from the date of any performance of the Services (whichever happens earlier) and these Terms and Conditions and our quotation (the Contract) are the entire agreement between us.
You acknowledge that you have not relied on any statement, promise or representation made or given by or on our behalf. These Conditions apply to the Contract to the exclusion of any other terms that you try to impose or incorporate, or which are implied by trade, custom, practice, or course of dealing.
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Interpretation
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A "business day" means any day other than a Saturday, Sunday or bank holiday in England and Wales. A normal “business day” consists of 7 ½ hours.
The headings in these Terms and Conditions are for convenience only and do not affect their interpretation.
Words imparting the singular number shall include the plural and vice-versa.
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Services
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We warrant that we will use reasonable care and skill in our performance of the Services which will comply with the quotation, including any specification in all material respects. We can make any changes to the Services which are necessary to comply with any applicable law or safety requirement, and we will notify you if this is necessary.
We will use our reasonable endeavours to complete the performance of the Services within the time agreed or as set out in the quotation; however, time shall not be of the essence in the performance of our obligations.
All of these Terms and Conditions apply to the supply of any goods as well as Services unless we specify otherwise.
Your obligations
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You must obtain any permissions, consents, licences or otherwise that we need and must give us with access to any and all relevant information, materials, properties, and any other matters which we need to provide the Services.
If you do not comply with clause 10, we can terminate the Services.
We are not liable for any delay or failure to provide the Services if this is caused by your failure to comply with the provisions of this section (Your obligations).
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Fees and deposits
The fees (Fees) for the Services are set out in the quotation and are on a time and materials basis.
In addition to the Fees, we can recover from you a) reasonable incidental expenses including, but not limited to, traveling expenses, hotel costs, subsistence and any associated expenses, b) the cost of services provided by third parties and required by us for the performance of the Services, and c) the cost of any materials required for the provision of the Services.
You must pay us for any additional services provided by us that are not specified in the quotation in accordance with our then current, applicable hourly rate in effect at the time of performance or such other rate as may be agreed between us. The provisions of clause fourteen also apply to these additional services.
The Fees are inclusive of any applicable VAT and other taxes or levies which are imposed or charged by any competent authority.
You must pay a deposit ("Deposit") as detailed in the quotation within 14 days of acceptance.
If you do not pay the Deposit to us according to the clause above, we can either withhold provision of the Services until the Deposit is received or can terminate under the clause below (Termination).
The Deposit is non-refundable unless we fail to provide the Services and are at fault for such failure (where the failure is not our fault, no refund will be made).
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Cancellation and amendment
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We can withdraw, cancel, or amend a quotation if it has not been accepted by you, or if the Services have not started, within a period of 30 days from the date of the quotation, (unless the quotation has been withdrawn).
Either we or you can cancel an order for any reason prior to your acceptance (or rejection) of the quotation.
If you want to amend any details of the Services, you must tell us in writing as soon as possible. We will use reasonable endeavours to make any required changes and additional costs will be included in the Fees and invoiced to you.
If, due to circumstances beyond our control, including those set out in the clause below (Circumstances beyond a party's control), we have to make any change in the Services or how they are provided, we will notify you immediately. We will use reasonable endeavours to keep any such changes to a minimum.
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Payment
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We will invoice you for payment of the Fees either:
- when we have completed the Services; or
- on the invoice dates set out in the quotation.
You must pay the Fees due within 14 days of the date of our invoice or otherwise in accordance with any credit terms agreed between us.
Time for payment shall be of the essence of the Contract.
Without limiting any other right or remedy we have for statutory interest, if you do not pay within the period set out above, we will charge you interest at the rate of 10 % per annum above the base lending rate of the Bank of England from time to time on the amount outstanding until payment is received in full.
All payments due under these Terms and Conditions must be made in full without any deduction or withholding except as required by law and neither of us can assert any credit, set-off or counterclaim against the other in order to justify withholding payment of any such amount.
If you do not pay within the period set out above, we can suspend any further provision of the Services and cancel any future services which have been ordered by, or otherwise arranged with, you.
Receipts for payment will be issued by us only at your request.
All payments must be made in British Pounds unless otherwise agreed in writing between us.
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Sub-Contracting and assignment
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We can at any time assign, transfer, charge, subcontract, or deal in any other manner with all or any of our rights under these Terms and Conditions and can subcontract or delegate in any manner any or all of our obligations to any third party.
You must not, without our prior written consent, assign, transfer, charge, subcontract, or deal in any other manner with all or any of your rights or obligations under these Terms and Conditions.
Termination
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We can terminate the provision of the Services immediately if you:
- commit a material breach of your obligations under these Terms and Conditions; or
- fail to make pay any amount due under the Contract on the due date for payment, or
- are or become or, in our reasonable opinion, are about to become, the subject of a bankruptcy order or take advantage of - any other statutory provision for the relief of insolvent debtor: or
- enter into a voluntary arrangement under Part 1 of the Insolvency Act 1986, or any other scheme or arrangement is made with its creditors; or
- convene any meeting of your creditors, enter into voluntary or compulsory liquidation, have a receiver, manager, administrator or administrative receiver appointed in respect of your assets or undertakings or any part of them, any documents are filed with the court for the appointment of an administrator in respect of you, notice of intention to appoint an administrator is given by you or any of your directors or by a qualifying floating charge holder (as defined in para. 14 of Schedule B1 of the Insolvency Act 1986), a resolution is passed, or petition presented to any court for your winding up or for the granting of an administration order in respect of you, or any proceedings are commenced relating to your insolvency or possible insolvency.
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Intellectual property
We reserve all copyright and any other intellectual property rights which may subsist in any goods supplied in connection with the provision of the Services. We reserve the right to take any appropriate action to restrain or prevent the infringement of such intellectual property rights.
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Liability and indemnity
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Our liability under these Terms and Conditions, and in breach of statutory duty, and in tort or misrepresentation or otherwise, shall be limited as set out in this section.
The total amount of our liability is limited to the total amount of Fees payable by you under the Contract.
We are not liable (whether caused by our employees, agents or otherwise) in connection with our provision of the Services or the performance of any of our other obligations under these Terms and Conditions or the quotation for:
- any indirect, special, or consequential loss, damage, costs, or expenses or.
- any loss of profits; loss of anticipated profits; loss of business; loss of data; loss of reputation or goodwill; business interruption; or other third-party claims; or
- any failure to perform any of our obligations if such delay or failure is due to any cause beyond our reasonable control; or
- any losses caused directly or indirectly by any failure or your breach in relation to your obligations; or
- any losses arising directly or indirectly from the choice of Services and how they will meet your requirements or your use of the Services or any goods supplied in connection with the Services.
You must indemnify us against all damages, costs, claims and expenses suffered by us arising from any loss or damage to any equipment (including that belonging to third parties) caused by you or your agents or employees.
Nothing in these Terms and Conditions shall limit or exclude our liability for death or personal injury caused by our negligence, or for any fraudulent misrepresentation, or for any other matters for which it would be unlawful to exclude or limit liability.
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Data Protection
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When supplying the Services to the Customer, the Service Provider may gain access to and or acquire the ability to transfer, store or process personal data of employees of the Customer.
The parties agree that where such processing of personal data takes place, the Customer shall be the 'data controller and the Service Provider shall be the data processor' as defined in the General Data Protection Regulation (GDPR) as may be amended, extended and or re-enacted from time to time.
For the avoidance of doubt, ‘Personal Data’, ‘Processing’, ‘Data Controller’, ‘Data Processor’ and ‘Data Subject' shall have the same meaning as in the GDPR.
The Service Provider shall only Process Personal Data to the extent reasonably required to enable it to supply the Services as mentioned in these terms and conditions or as requested by and agreed with the Customer, shall not retain any Personal Data longer than necessary for the Processing and refrain from Processing any Personal Data for its own or for any third party's purposes.
The Service Provider shall not disclose Personal Data to any third parties other than employees, directors, agents, sub-contractors, or advisors on a strict need-to-know basis and only under the same (or more extensive) conditions as set out in these terms and conditions or to the extent required by applicable legislation and/or regulations.
The Service Provider shall implement and maintain technical and organisational security measures as are required to protect Personal Data Processed by the Service Provider on behalf of the Customer.
Further information about the Service Provider's approach to data protection are specified in its Data Protection Policy, which can be found on our website - For any enquiries or complaints regarding data privacy, you can email: james@colo-marketing.co.uk
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Circumstances beyond a party's control
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Neither of us is liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond the reasonable control of that party. Such causes include, but are not limited to: industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the party in question. If the delay continues for a period of 90 days, either of us may terminate or cancel the Services to be carried out under these Terms and Conditions.
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Communications
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All notices under these Terms and Conditions must be in writing and signed by, or on behalf of, the party giving notice (or a duly authorised officer of that party).
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Notices shall be deemed to have been duly given:
- when delivered, if delivered by courier or other messenger (including registered mail) during the normal business hours of the recipient.
- when sent, if transmitted by email and a successful transmission report or return receipt is generated.
- on the fifth business day following mailing, if mailed by national ordinary mail; or
- on the tenth business day following mailing, if mailed by airmail.
All notices under these Terms and Conditions must be addressed to the most recent address or email address notified to the other party.
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No waiver
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No delay, act, or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy nor stop further exercise of any other right, or remedy.
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Severance
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If one or more of these Terms and Conditions is found to be unlawful, invalid, or otherwise unenforceable, that / those provisions will be deemed severed from the remainder of these Terms and Conditions (which will remain valid and enforceable).
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Law and jurisdiction
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This Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.
Ends